Chopda Puja is also known as Sharda Pujan and Muhurta Puja. Chopda Pujan is performed on this day on the new account books. This festival falls on Purnima of Shukla Paksha in the Hindu month of Ashwin. Lakshmi Puja is better known as Chopda Puja in Gujarat. In Gujrat, Choghadiya Muhurat is considered suitable to perform Chopda Puja.
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On this day all the traders install the idol of Lakshmi-Ganesh in their shops. Offer flowers and garlands to them, offer them food, offer incense and lamps. Also worship them with Vedic mantras. The ritual of Chopda Puja or Muhurat Puja is also performed in Rajasthan and Maharashtra by Hindu business community. Chopda Puja is considered a day to start an old business anew and start a new business.
